SEO strategy is involved with compound fundamentals to get the attention of the search engine. And one of crucial considerations is the Local Search. Google has coded another algorithm to make the search easier for users. It is a type of search personalization that gives users a result based on their location. This means that other websites outside of the local list of a user, though related to the keyword searched, will not be displayed on the ranking. Compared to the worldwide search, this one is more specific
According to a study, 73% of all online activity is related to local content (Google), 82% of local searchers follow up with a phone call or a visit to your physical location (TMP/Comscore), and 40% of all mobile searches have local intent (Google) For Google in particular. Effective SEO Campaigns are truly helpful in getting your rank on top, but if you desire a better performance for your website, you should definitely make sure that your SEO New York expert can provide your website with an optimized local search.
According to a study, 73% of all online activity is related to local content (Google), 82% of local searchers follow up with a phone call or a visit to your physical location (TMP/Comscore), and 40% of all mobile searches have local intent (Google) For Google in particular. Effective SEO Campaigns are truly helpful in getting your rank on top, but if you desire a better performance for your website, you should definitely make sure that your SEO New York expert can provide your website with an optimized local search.
5 Ways to Optimize your Google+ Local Listing
1. Submit to Google's Quality Guidelines
Google has specific guidelines for local listing services. What you need to do is to ensure that you are authorized to manage the listing, accurately represented your business and its operations, and has used specific location information.
2. Upgrade Your Website To Google+ Business
To allow your website to combine local and social features, upgrade your Google+ Local Profile to a Google+ Business. This will enable you to include posts, videos and have instant access to Google+ updates, while displaying the local information of your business to potential customers.
3. Complete Your Profile
Don't leave your profile incomplete. Make sure you have completed the information 100%. This may not be required, but a fully completed profile have greater chance to be prominently displayed than those that are not. In your data, include your URL, phone number, hours of operation, email address and a unique, thorough description of your business.
4. Select Only Categories Which Are Relevant
Google+ listings have several choices to choose from, and it is important that you only select categories which are relevant to your business. The accuracy of the chosen categories will give immediate access to users that search for the term and phrases that are relevant to the products and services you are providing.
5. Encourage User Reviews
Citation is one of the main factors in search results. Google is considering reviews in determining which business can best provide information to the researcher. If possible, encourage your visitors to leave reviews on your website, whether through email, newsletters, social media or even mentioning them to in-store customers.
A total success in SEO can be guaranteed by applying all possible ways to get Google's attention. Of those methods, Local listing is one of those factors you should regard. It is important to optimize it by following these five ways, to boost your traffic, and earn a good amount of sales in your business.